Health cause, San Nuo waiting
With the development of the economy and social progress, health issues have attracted more and more attention and attention from people. With the acceleration of population aging and the change of residents' lifestyle, the prevalence of diabetes in China is on the rise. Fortunately, the development of many biosensing technologies has allowed us to prevent them in advance.
Sannuo Biosensing Co., Ltd. is a high-tech enterprise dedicated to the research and development, production, and sales of products for rapid detection of chronic diseases using biosensing technology. Since its establishment in 2002, it has been adhering to the corporate purpose of "abiding by commitments and contributing to health", focusing on promoting the development of diabetes health. Sannuo Biological Lugu Biosensor Industrial Base is located in Changsha National High tech Industrial Development Zone, with a construction area of 66000 square meters. It is the largest production base for blood glucose meters and test strips in Asia. As a national demonstration project for the high-tech industrialization of biomedical engineering, Sannuo has received multiple support from the National Innovation Fund and has taken the lead in passing ISO 13485 quality management system certification and EU CE certification. The "Sannuo" series blood glucose meters and supporting test strips produced by the company have gained recognition from consumers due to their "accurate, simple, and economical" characteristics. "Sannuo" has been recognized as a "well-known trademark in China" by the State Administration for Industry and Commerce of China.
Join the game and optimize the experience
As a company focused on promoting the development of diabetes health, it is currently in the process of transformation from "popularization of blood glucose meters" to "global expert of blood glucose meters". Sannuo found that in terms of customer experience, they still face many challenges:
Traditional sales channels and models cannot meet the needs of enterprise transformation
The form or channel of interaction with customers is too single
Brand services urgently need to be strengthened
In February 2017, Sannuo Biotech and SiE reached a cooperation and strong alliance, adopting Oracle cloud products, opening up sales channels, improving service levels, and utilizing comprehensive and integrated cloud based customer experience solutions to associate customer interaction with the corporate brand, thus creating a unified and personalized customer experience. As the project implementer of Sannuo Biological CRM project, SiE utilizes strong consulting technology service capabilities, coordinates business and technology, and combines the actual needs of Sannuo Biological enterprise to provide comprehensive, customized, and in-depth sales project solutions.
From right: Zhang Chengkang, Chairman of Guangzhou SiE Information Technology Co., Ltd., Li Shaobo, Chairman of Sannuo Biosensing Co., Ltd., and Zhong Zanhui, General Manager of Application Cloud Sales for Oracle China
SiE's assistance has achieved remarkable results
With the joint efforts of SiE team and Sannuo Biological project team, the first phase of Sannuo Biological CRM project was successfully launched in July 2017, and a satisfactory online result was submitted.
If you want to do good work, you must first sharpen your tools. The implementation of the Sannuo Biological CRM project has effectively addressed the challenges faced during the transformation process, taking a solid and powerful step towards the transformation of Sannuo Biological's enterprise.
Taking this opportunity, SiE hopes to fully leverage its ability to provide 360 ° enterprise management information solutions, provide high-quality information services for more Chinese enterprises, and work together to create a better future.
